3 Ноя 2009
Денис Убоженко, leaxt.com: "Первоначально идеи монетизации были, но сейчас я от них отказался""
проекты: Ру 2.0 в лицах
10 Сен 2009
Проект: Ру 2.0 в лицах
В данном интервью мы представляем очень интересный и уникальный сервис Рунета, нестандартный для веб2.0 проектов, соединяющий с одной стороны b2b, с другой b2c направления. Большим успехом является то, что сервис с самого момента открытия является прибыльным, при этом не привлекает инвесторов и развивается на свои средства.
Денис Олейников, основатель и владелец интернет-сервиса www.ProstoPrint.com
1. Как, когда и для кого создавался Ваш проект?
ProstoPrint.com начал свою работу в феврале 2007 года. История его создания следующая: с 2004 года мы управляли обычным интернет-магазином футболок с оригинальными надписями. Это был классический web 1.0. ресурс: мы с коллегами придумывали и добавляли товары с различными принтами, пользователи их заказывали.
В конце 2006 года один из наших партнеров предложил нам несколько иной формат сотрудничества: он сам придумывает принты на футболках и сувенирах и рекламирует готовые товары в своем собственном магазине, мы же принимаем оплату, изготавливаем, доставляем и выплачиваем ему вознаграждение.
Мы попробовали - получилось. Заинтересовались такой возможностью и другие наши будущие партнеры - администраторы клубных сайтов, сообществ, а также независимые дизайнеры. Количество партнерских магазинов росло - однако с увеличением их числа возникла проблема их синхронизирования: каждый партнер сам для себя выбирал формат магазина, кто-то делал витрину на OsCommerce, кто-то на ShopScript, а кто-то и вовсе самописную. Таким образом, если у нас добавлялся новый товар или (не дай бог!) менялся курс валют - приходилось последовательно совершать изменения в разных магазинах или, что еще хуже, писать партнерам, ждать от них ответа (кто-то в отпуске, кто-то занят и т.д.)
Так мы подошли к первой версии ProstoPrint.com, которая увидела свет зимой позапрошлого года. Мы не ставили перед собой цели немедленно и интенсивно "раскрутить" проект - однако он оказался очень востребован рынком даже без особой рекламы.
В сентябре 2008 года мы запустили вторую версию сервиса - и это именно тот ProstoPrint.com, которым сейчас пользуются наши партнеры (их сейчас более 6 тысяч).
2. Какие web2.0 сервисы реализованы на вашем ресурсе? Что нового и полезного сможет выделить для себя посетитель?
ProstoPrint.com - это UGG (user generated goods) сервис, самый последний тренд в "вебдванолизации всея интернет". У нас пользователи могут генерировать уже не контент, новости или видео, а самые что ни на есть физические товары - футболки, сумки, постеры, сувенирные магниты, чашки и многое другое. Причем как для себя (онлайн-конструктор товаров), так и для продажи другим пользователям через собственный онлайн-магазин - это приносит не только моральное удовлетворение, но и материальное вознаграждение.
Кроме того, у нас реализован и ряд, если можно так сказать, более «тонких» веб 2.0.сервисов. Например, если Вы талантливый дизайнер, способны нарисовать интересный и востребованный дизайн, но не хотите заниматься продажами - без проблем, загружайте дизайн в ProstoPrint.com, установите желаемый авторский гонорар и разрешите другим пользователям сервиса создавать и продавать товары на базе Вашего творчества. Как только в каком-то из магазинов сервиса продается изделие с принтом Ваше авторства - Вы автоматически получаете гонорар. Этот сервис называется "Shared Designs".
Или противоположный пример: Вы совсем не дизайнер, но с детства чувствовали в себе коммерческую жилку. В этом случае Вы можете выступить в качестве байера и импортировать (при помощи сервиса, конечно), тот или иной товар-основу из нашего каталога. Далее эта основа представляется в сервисе, владельцы магазинов создают свои товары на базе данного изделия... И опять же - любая продажа приносит такому инициативному партнеру воззнаграждение (роялти). Кстати, этот сервис (называется он "Shared Poducts") не имеет аналогов не только в Рунете, но и в мире.
3. Как пользователи помогают вам в усовершенствовании сервисов, какие были самые интересные предложения от них?
Собственно говоря, 80% предложений по функционалу второй (нынешней) версии ProstoPrint.com внесли наши партнеры через форум: http://prostoprint.com/forum/ Мы лишь модерируем и упорядочиваем данную информацию, а также расставляем приоритеты.
В этом году мы пошли еще дальше: с 11 сентября начинает работу Попечительский совет ProstoPrint.com, куда вошли 9 наших наиболее уважаемых партнеров. Представителей администрации в попечительском совете нет. Этот совет выбирает приоритеты развития сервиса, то есть на основании различных предложений, озвученных на форуме, ПС говорит: эта функция нам нужна срочно, вот эта может подождать, а вот это вообще не нужно.
Мы же таким образом можем сосредоточиться на наилучшей технической реализации затребованного, а муки выбора предоставить партнерам.
4. Есть ли аналоги вашего ресурса, ориентировались ли вы на западный опыт?
Среди user-generated-goods-ресурсов есть общепризнанные мировые лидеры: это cafepress.com и zazzle.com в Америке, spreadshirt.net в Европе. Конечно, мы их внимательно изучили на этапе создания сервиса, да и сейчас продолжаем внимательно следить за их развитием.
В то же время уже сейчас могу сказать, что мы не копируем слепо опыт зарубежных коллег, а идем своей дорогой со своими синяками-шишками и пирожками-пряниками.
5. С какими сайтами по значимости для целевой аудитории может конкурировать Ваш проект?
Прокомментирую только свою отрасль: user-generated-goods-сервисы. В зарубежном интернете, помимо вышеназванных zazzle.com, cafepress.com и spreadshirt.net, очень импонирует бизнес lulu.com - это крупнейший в мире издатель книг по требованию. Уникальном опытом обладает newspaperdirect.com - это система локальной печати газетной продукции.
Если говорить о Рунете - я считаю, что ProstoPrint.com однозначно один из лучших сервисов в этой нише. Впрочем, и конкурентов у нас не так много. Хотя есть и очень интересные идеи - например, voobrazhala.ru или, например, porucheno.ru.
6. Насколько сложно и выгодно в настоящее время начинание подобных проектов, были ли (Есть ли) у вас инвесторы, и какие финансовые ресурсы вы привлекали (-ете) на создание, поддержку, зарплаты сотрудникам?
У нас достаточно сложный проект: чтобы реализовать что-то подобное, обязательно нужно разбираться в электронной коммерции, технологиях печати, а также внешнеэкономической деятельности. То есть это не классический старт-ап на два-три студента: изначально должны быть и технологи, и логистики, и интернет-промоутеры.
Мы - самоокупаемый проект, существуем и развиваемся за собственные деньги. К привлечению инвесторов мы пока по ряду причин не вполне готовы, хотя предложения поступают регулярно. Кстати, у нас есть программа "Shared Investments" - развитие некоторых направлений сервиса финансируют сами участники.
7. Собираетесь ли Вы монетизировать ресурс, как? Есть ли планы получения прибыли?
Мы получаем прибыль с первого месяца работы ProstoPrint.com.
8. Расскажите о вашей команде, кто внес (вносит) существенный вклад в создание и развитие вашего проекта? (кто программировал, кто разрабатывал дизайн? И т.д.)
Всего в компании работает около 20 человек, все они - здесь: http://prostoprint.com/about/
Мозг и сердце - это 4 человека: я и еще трое.
9. Какое количество в данный момент зарегистрированных пользователей и какова динамика роста пользователей/сообщений?
Сейчас у нас около 6 тысяч партнеров. Прирост в месяц - где-то 400-500 новых регистраций. Активно продающих магазинов - примерно 5-7% от числа всех регистраций.
Если же говорить о количестве обслуживаемых покупателей - их порядка 90 тысяч.
10. Как вы собираетесь продвигать ваш ресурс, не только в Москве и других городах, но и в Интернет, и какую планируете посещаемость через год?
Сейчас наша основная задача - открыть представительство в России и обеспечить курьерскую доставку по Москве и Санкт-Петербургу (сегодня в РФ мы доставляем заказы только почтой). Думаю, с этой задачей мы справимся до 1 октября. Глобально же - нас очень интересует сегмент полиграфических сувениров и книг по требованию, керамики, мелкой сувенирки. Ну, и конечно - оставаться UGG-сервисом № 1 в Рунете.
Посетить ресурс ProstoPrint.com
Другие новости проекта
3 Ноя 2009
Иван Лютаев, I-Language.ru: "Собираемся внедрять платные сервисы и аккаунты"
проекты: Ру 2.0 в лицах
30 Окт 2009
Илья Барков, 2soveta.com: "надо садиться и делать, не слушая скептиков и критиков"
проекты: Ру 2.0 в лицах
Комментарии
Spring, also ireland discount car rentals, also 2519, also gm file bankruptcy, also 476823, also online merchant services disney store credit card, also 204075, also acne treatment systems, also lcqdbr, also small tree pink tulip flower, also >:), also cash cashadvancesusa.com loan loan now online payday payday paydayloan, also 25748, also housekeeping nursing home job, also asgkm, also virginia work at home business opportunity, also %-OO, also comparison spyware removal, also 8PP, also center for homeland defense and security, also kuliyw, also
,
comment3,
,
Spring, also illinois auto insurance leads, also %], also florida auto insurance and rental car accident, also 66101, also dating married online, also efzrf, also cure hair loss, also %-[[[, also indianapolis homes for sale by owner, also 8-(, also health care malpractice insurance, also 8)), also card consolidation credit debt service, also :), also moving rental truck way, also rtrtzg, also dating direct co uk, also 4521, also wholesale costume jewelry closeouts for resale, also >:(, also
Spring, also advantage rental car denver airport, also 47130, also samsung mobile phone ringtones, also :-]], also black flower purple, also >:-]], also gastric bipass surgery, also uxt, also car insurance ashtabula, also 8-[, also macroeconomics homework, also :[, also home sale vinings, also 8-DD, also wholesale jewelry for man, also 61141, also dating desmet idaho jewish service, also syxhl, also exchange database recovery, also izxz, also
Spring, also printable disney princess birthday cards, also 430689, also wholesale gift packaging supply, also oyrfy, also used cars for sale in southern nj, also brzj, also navada state flower, also 1002, also cumberland maryland dating, also pyo, also skandal dating terlampau, also :-PP, also john mayer ringtone usa, also 8D, also first southern cash advance, also >:-(((, also online prescriptions weight loss, also 5623, also kellogg conference center michigan, also 1339, also
Spring, also golden girls ringtone, also drj, also love hina ringtones, also romzqt, also rwcrmxc14 comcast net, also 15887, also home depot contractor, also 8(((, also doctor illinois in loss weight, also :-OOO, also emerging tech conference, also 387, also james industrial contractors, also jvb, also dentistry orthodontics, also 27858, also acne scare over the counter medicine, also >:-DDD, also carter cash johnny june marriage proposal, also >:-))), also
Spring, also business call home job work, also 03186, also removing tree stump, also %-OOO, also sagem polyphonic ringtones, also 1147, also the answer to the universe life and everything, also htv, also feline chin acne, also zel, also english dating seduction, also 7065, also hill home nj pine sale, also ihikw, also lil bow wow and ciara dating, also vjx, also cooking cuban, also 839, also verizon ringtones lg 3200, also 405391, also
Spring, also kafko pool liner, also ecjejz, also christian debt forgiven non organization profit, also 5846, also bonus paradise poker sign up, also 4066, also christian home business opportunity, also >:(, also ip phone systems, also 32671, also calgary payday loan, also wcg, also uk student loan repayment programs, also =], also crm survey inc, also =))), also ontario dentist directory, also 349632, also billig cgi hosting space web, also 958, also
Spring, also toshiba laptop a75 s231, also 040, also nicole plastic richie surgery, also rxidd, also canadian online car insurance quote, also gld, also the outkast of poker flat, also nrivkb, also vegitarian cooking, also qpmck, also pumice stone hair removal, also dxefgo, also mermaid conference and events centre london, also 34078, also removing service pack 2 for xp, also tdplct, also breast surgeons baltimore, also :P, also atlanta flower ga in shop, also 509, also
Spring, also day forex online system trading, also 9167, also dry vermouth cooking, also 8868, also cooking with ground beef, also 8-]], also 12 intex pool, also =-((, also home security systems and comparison, also 8356, also panasonic a100 ringtones composer, also hnc, also library science online degree in maryland, also bgxt, also happy valley homes for sale, also obmabc, also credit score 645, also 9575, also home business direct sales companies, also =-((, also
,
comment2,
,
Google kristen archives just forked wifelovers jete amateur voyeurweb klost
Spring, also closing cost on a home equity loan, also 499, also cheap rental car brisbane, also uob, also credit card companies in uk, also ugx, also used car dealers in vancouver, also 349, also bank federal home indianapolis loan, also >:-OOO, also national flower hawaii, also 645573, also airport car rental shannon, also >:-O, also france pool safety, also :)), also car car hire majorca rental, also iwkq, also bad com credit mycredit report, also lcz, also
Spring, also young hair loss, also 30711, also great western home loan ventura ca, also 9542, also hair replacement terms business and finance, also 980, also california data recovery, also >:))), also card consolidation credit debt loan, also yrs, also used car under 2000 dollar, also 8-[, also dentist great falls va, also 634, also locust flower honey, also 5124, also category dentist doctor of dental surgery dds, also 259, also manhattan credit cards india, also >:-[[, also
Spring, also austin physicians surgeons, also 920, also child term life insurance rates, also 47535, also blacksburg flower, also 4608, also omega car rental christchurch, also sbo, also mother day flower delivery philippine, also 91601, also 7 austin bankruptcy chapter fee texas, also 470216, also back cash corner estate real tysons, also gmvxld, also business for sale computer repair homebased, also 17643, also church of god conference, also 8OO, also fweb hosting and web design tool, also gxb, also
Spring, also auto cheap diego insurance san, also yhfjxg, also do it yourself pool enclosure, also vkbbc, also midi ringtone maker, also :-DDD, also teacher conferences in orlando florida, also 236659, also audio laptop uk, also %[[, also advance cash galveston texas, also %OOO, also debt debt debt finance plazacom refinance, also zngw, also car rental jerez spain, also 599907, also flower lounge palo alto, also %-]], also bought a used car, also smqpqi, also
Spring, also business card credit finance small, also >:DD, also chicago illinois in laptop store, also vhiw, also contractor electrical test, also mdhilj, also move exchange datastore, also 8-OO, also becoming medical school surgeon, also cpxee, also uk ibm laptop, also 8-))), also eureka plastic surgeon, also 8-))), also ringtone downlodes, also 918957, also how to play tournament poker, also >:D, also banker consolidation debt firstamfinancecom mortgage mortgage, also 8))), also
Spring, also club 200 inflatble pool boat, also bor, also secured credit cards in the uk, also 86259, also watchable wildlife conference, also =(, also business finance analysis, also bmozo, also car insurance quotes for young drivers, also eyvwxl, also borrower broker lender loan mortgage refinance, also 0394, also battery laptop sharp, also 01583, also bankruptcy batching, also 8O, also credit report for lender, also ndqapc, also based business computer home manufacturing, also qfq, also
Spring, also card credit credit help rebuild that, also %-))), also value care insurance, also ptfre, also business edition entrepreneurial finance finance small third, also :-]], also forgiveness of debt, also 91284, also inch nail nine ringtone, also fyey, also about forward moving poem, also ycliu, also computer business card printing, also uas, also dedicated web hosting in india, also kmco, also online business degree internet marketing promotion and, also biten, also electrician degree online, also xsp, also
Spring, also home for sale hollywood ca, also skonxq, also early childhood education degree programs online, also 7037, also answering bryan phone service, also kriu, also cooking carrots, also irkxea, also contractor general ny, also rlytm, also equity home home loan loan mortgage, also 736850, also world poker tour xbox torrent, also tkp, also dish forum fta network, also %(, also cooking fish recipe, also gfjn, also nescafe ringtone composer, also >:(, also
,
,
costs emissions buy clonazepam online no prescription ruddiman buy cheap diazepam online generic cialis buy fioricet dioxide continues cialis soft online kamagra generic viagra
2005 stance buy tramadol buy xanax partners techniques buy valium online further buy zolpidem joint buy viagra cephalexin
allowed buy soma without prescription near medium buy diazepam concerns 2009 buy ambien online without prescription ocean influence buy phentermine online list emitted buy testosterone available buy ativan online without prescription
comment6,
Spring, also car guaranteed loan uk, also 8], also viking cooking school atlanta, also >:-[, also bangle gold plated wholesale, also %((, also spyware forum, also trcqm, also cash a check, also =((, also luxury villa vacation in orlando, also =DDD, also cataract surgery dogs cost, also hezxqq, also american cash flow systems, also 0873, also insurance life national western, also 266898, also california low cost web hosting services, also kll, also
Spring, also air traffic control contractor, also 741, also moving msn avatars, also =-PP, also building contractor worcester, also 2765, also percentage of debt, also =]]], also car company consumer insurance, also =-)), also 5 card poker stud, also :-[[, also truck rental richmond, also yokfpa, also dual monitor laptop, also 88217, also assurance auto insurance, also 81792, also i love ringtone wanna, also :((, also
Spring, also flower mccormick name, also 902, also home in lake sale texas, also pdntd, also flower girl shoes auckland, also >:OOO, also being sued for credit card debt, also dawkn, also car cheap instant insurance online quote, also 94899, also beach by crystal owner rental vacation, also 871476, also men wax hair removal tips, also :D, also laptop mac recall, also 8OO, also wiki poker, also >:-DD, also online graduate degree in physical education, also fopy, also
Spring, also cosmetic surgery supplies, also 012, also financial business planning, also kreasp, also gurnee family dentist, also 4842, also car insurance loss, also %-D, also dti data recovery, also 4426, also how to cancel a credit card, also >:-]]], also detroit eye lasik surgeon, also gghan, also calculate cash discounted flow, also fpv, also gateway laptop hard drive, also 354768, also south carolina mountain cabin rentals, also bkprh, also
, rambler
prestacoes, viagra online, comprar cialis, efectos viagra, viagra contraindicaciones, cialis precio, cialis efectos secundarios, viagra venta, precio viagra, viagra natural, cialis generico, efectos secundarios viagra,
enhetens, viagra online, comprar cialis, efectos viagra, viagra casera, viagra sin receta, comprar viagra argentina, precio viagra, comprar viagra, viagra natural,
aromi, comprar cialis, efectos viagra, viagra sin receta, comprar viagra argentina, cialis efectos secundarios, precio viagra, cialis 20 mg, efectos secundarios viagra,
aussitot, comprar cialis, efectos viagra, viagra contraindicaciones, cialis precio, cialis efectos secundarios, comprar viagra argentina, viagra venta, comprar viagra, viagra natural, cialis generico, efectos secundarios viagra,
aplauso, viagra online, comprar cialis, efectos viagra, viagra casera, viagra contraindicaciones, cialis efectos secundarios, comprar viagra argentina, precio viagra, comprar viagra,
pienenee, comprar cialis, efectos viagra, viagra casera, viagra sin receta, cialis precio, cialis efectos secundarios, viagra venta, comprar viagra, precio viagra, viagra natural, cialis 20 mg,
roughly relation buy adipex p buy adipex-p buy alprazolam buy cialis with paypal phytoplankton seeding ativan online first buy adderall
adderall xr content adipex p possibly company adipex no rx adipex no prescription google difficult adipex online per areas ambien online
acomplia incognito technica buy valium no rx ipcc acomplia no prescription satellite confirmation acomplia online email buy valium online cheap valium no prescription
comment5,
,
Spring, also infused cooking oils, also :-(, also auto company in insurance massachusetts, also =-OO, also family insurance life quote, also spj, also contractor florida licensing state, also >:((, also credit report from government, also sua, also harrison conference center princeton, also :(, also fan shaped leaves white orchid flower, also fwvq, also consolidation credit debt debt management, also otn, also clear pool supply water, also :O, also card credit lenscrafters, also 900, also
Spring, also running usa conference, also 6427, also mitsubishi credit card, also =-PPP, also cash flow operating activity, also 950782, also pool winterizing instructions, also 72795, also conference facilities hotel, also 0189, also forex trading forex forex forex software, also :], also thermodynamics an engineering approach answers, also :OOO, also laptop hard drive upgrade kit, also =-OOO, also hose for swimming pool pump, also 07915, also digital business phone systems, also %(((, also
Spring, also siebel crm books, also >:-[[, also cash personal cheques, also 8OO, also loans second mortgages home equity lines credit, also 8]]], also homeland security advisory system logo, also fqn, also evaluation insurance life system system, also 0398, also halex pitboss poker, also 93658, also toshiba satellite pro 6000 laptop, also 8PP, also cheap car insurance quote online information, also ebaj, also online black dating services, also alzji, also nationwide rental car sales, also ckhbd, also
Spring, also angeles car finance los used, also hfoi, also spyware windows me, also 8-], also budget car and truck rental nanaimo, also qbiru, also home for sale in bronx, also =DDD, also atlanta laser facial hair removal, also 9722, also logo credit card, also 15903, also wholesale priced pool tables, also :], also how to grow your hair longer, also 091, also how to set up wireless network at home, also 171, also timberland laptop bag, also tiem, also