3 Ноя 2009
Денис Убоженко, leaxt.com: "Первоначально идеи монетизации были, но сейчас я от них отказался""
проекты: Ру 2.0 в лицах
10 Сен 2009
Проект: Ру 2.0 в лицах
В данном интервью мы представляем очень интересный и уникальный сервис Рунета, нестандартный для веб2.0 проектов, соединяющий с одной стороны b2b, с другой b2c направления. Большим успехом является то, что сервис с самого момента открытия является прибыльным, при этом не привлекает инвесторов и развивается на свои средства.
Денис Олейников, основатель и владелец интернет-сервиса www.ProstoPrint.com
1. Как, когда и для кого создавался Ваш проект?
ProstoPrint.com начал свою работу в феврале 2007 года. История его создания следующая: с 2004 года мы управляли обычным интернет-магазином футболок с оригинальными надписями. Это был классический web 1.0. ресурс: мы с коллегами придумывали и добавляли товары с различными принтами, пользователи их заказывали.
В конце 2006 года один из наших партнеров предложил нам несколько иной формат сотрудничества: он сам придумывает принты на футболках и сувенирах и рекламирует готовые товары в своем собственном магазине, мы же принимаем оплату, изготавливаем, доставляем и выплачиваем ему вознаграждение.
Мы попробовали - получилось. Заинтересовались такой возможностью и другие наши будущие партнеры - администраторы клубных сайтов, сообществ, а также независимые дизайнеры. Количество партнерских магазинов росло - однако с увеличением их числа возникла проблема их синхронизирования: каждый партнер сам для себя выбирал формат магазина, кто-то делал витрину на OsCommerce, кто-то на ShopScript, а кто-то и вовсе самописную. Таким образом, если у нас добавлялся новый товар или (не дай бог!) менялся курс валют - приходилось последовательно совершать изменения в разных магазинах или, что еще хуже, писать партнерам, ждать от них ответа (кто-то в отпуске, кто-то занят и т.д.)
Так мы подошли к первой версии ProstoPrint.com, которая увидела свет зимой позапрошлого года. Мы не ставили перед собой цели немедленно и интенсивно "раскрутить" проект - однако он оказался очень востребован рынком даже без особой рекламы.
В сентябре 2008 года мы запустили вторую версию сервиса - и это именно тот ProstoPrint.com, которым сейчас пользуются наши партнеры (их сейчас более 6 тысяч).
2. Какие web2.0 сервисы реализованы на вашем ресурсе? Что нового и полезного сможет выделить для себя посетитель?
ProstoPrint.com - это UGG (user generated goods) сервис, самый последний тренд в "вебдванолизации всея интернет". У нас пользователи могут генерировать уже не контент, новости или видео, а самые что ни на есть физические товары - футболки, сумки, постеры, сувенирные магниты, чашки и многое другое. Причем как для себя (онлайн-конструктор товаров), так и для продажи другим пользователям через собственный онлайн-магазин - это приносит не только моральное удовлетворение, но и материальное вознаграждение.
Кроме того, у нас реализован и ряд, если можно так сказать, более «тонких» веб 2.0.сервисов. Например, если Вы талантливый дизайнер, способны нарисовать интересный и востребованный дизайн, но не хотите заниматься продажами - без проблем, загружайте дизайн в ProstoPrint.com, установите желаемый авторский гонорар и разрешите другим пользователям сервиса создавать и продавать товары на базе Вашего творчества. Как только в каком-то из магазинов сервиса продается изделие с принтом Ваше авторства - Вы автоматически получаете гонорар. Этот сервис называется "Shared Designs".
Или противоположный пример: Вы совсем не дизайнер, но с детства чувствовали в себе коммерческую жилку. В этом случае Вы можете выступить в качестве байера и импортировать (при помощи сервиса, конечно), тот или иной товар-основу из нашего каталога. Далее эта основа представляется в сервисе, владельцы магазинов создают свои товары на базе данного изделия... И опять же - любая продажа приносит такому инициативному партнеру воззнаграждение (роялти). Кстати, этот сервис (называется он "Shared Poducts") не имеет аналогов не только в Рунете, но и в мире.
3. Как пользователи помогают вам в усовершенствовании сервисов, какие были самые интересные предложения от них?
Собственно говоря, 80% предложений по функционалу второй (нынешней) версии ProstoPrint.com внесли наши партнеры через форум: http://prostoprint.com/forum/ Мы лишь модерируем и упорядочиваем данную информацию, а также расставляем приоритеты.
В этом году мы пошли еще дальше: с 11 сентября начинает работу Попечительский совет ProstoPrint.com, куда вошли 9 наших наиболее уважаемых партнеров. Представителей администрации в попечительском совете нет. Этот совет выбирает приоритеты развития сервиса, то есть на основании различных предложений, озвученных на форуме, ПС говорит: эта функция нам нужна срочно, вот эта может подождать, а вот это вообще не нужно.
Мы же таким образом можем сосредоточиться на наилучшей технической реализации затребованного, а муки выбора предоставить партнерам.
4. Есть ли аналоги вашего ресурса, ориентировались ли вы на западный опыт?
Среди user-generated-goods-ресурсов есть общепризнанные мировые лидеры: это cafepress.com и zazzle.com в Америке, spreadshirt.net в Европе. Конечно, мы их внимательно изучили на этапе создания сервиса, да и сейчас продолжаем внимательно следить за их развитием.
В то же время уже сейчас могу сказать, что мы не копируем слепо опыт зарубежных коллег, а идем своей дорогой со своими синяками-шишками и пирожками-пряниками.
5. С какими сайтами по значимости для целевой аудитории может конкурировать Ваш проект?
Прокомментирую только свою отрасль: user-generated-goods-сервисы. В зарубежном интернете, помимо вышеназванных zazzle.com, cafepress.com и spreadshirt.net, очень импонирует бизнес lulu.com - это крупнейший в мире издатель книг по требованию. Уникальном опытом обладает newspaperdirect.com - это система локальной печати газетной продукции.
Если говорить о Рунете - я считаю, что ProstoPrint.com однозначно один из лучших сервисов в этой нише. Впрочем, и конкурентов у нас не так много. Хотя есть и очень интересные идеи - например, voobrazhala.ru или, например, porucheno.ru.
6. Насколько сложно и выгодно в настоящее время начинание подобных проектов, были ли (Есть ли) у вас инвесторы, и какие финансовые ресурсы вы привлекали (-ете) на создание, поддержку, зарплаты сотрудникам?
У нас достаточно сложный проект: чтобы реализовать что-то подобное, обязательно нужно разбираться в электронной коммерции, технологиях печати, а также внешнеэкономической деятельности. То есть это не классический старт-ап на два-три студента: изначально должны быть и технологи, и логистики, и интернет-промоутеры.
Мы - самоокупаемый проект, существуем и развиваемся за собственные деньги. К привлечению инвесторов мы пока по ряду причин не вполне готовы, хотя предложения поступают регулярно. Кстати, у нас есть программа "Shared Investments" - развитие некоторых направлений сервиса финансируют сами участники.
7. Собираетесь ли Вы монетизировать ресурс, как? Есть ли планы получения прибыли?
Мы получаем прибыль с первого месяца работы ProstoPrint.com.
8. Расскажите о вашей команде, кто внес (вносит) существенный вклад в создание и развитие вашего проекта? (кто программировал, кто разрабатывал дизайн? И т.д.)
Всего в компании работает около 20 человек, все они - здесь: http://prostoprint.com/about/
Мозг и сердце - это 4 человека: я и еще трое.
9. Какое количество в данный момент зарегистрированных пользователей и какова динамика роста пользователей/сообщений?
Сейчас у нас около 6 тысяч партнеров. Прирост в месяц - где-то 400-500 новых регистраций. Активно продающих магазинов - примерно 5-7% от числа всех регистраций.
Если же говорить о количестве обслуживаемых покупателей - их порядка 90 тысяч.
10. Как вы собираетесь продвигать ваш ресурс, не только в Москве и других городах, но и в Интернет, и какую планируете посещаемость через год?
Сейчас наша основная задача - открыть представительство в России и обеспечить курьерскую доставку по Москве и Санкт-Петербургу (сегодня в РФ мы доставляем заказы только почтой). Думаю, с этой задачей мы справимся до 1 октября. Глобально же - нас очень интересует сегмент полиграфических сувениров и книг по требованию, керамики, мелкой сувенирки. Ну, и конечно - оставаться UGG-сервисом № 1 в Рунете.
Посетить ресурс ProstoPrint.com
Другие новости проекта
3 Ноя 2009
Иван Лютаев, I-Language.ru: "Собираемся внедрять платные сервисы и аккаунты"
проекты: Ру 2.0 в лицах
30 Окт 2009
Илья Барков, 2soveta.com: "надо садиться и делать, не слушая скептиков и критиков"
проекты: Ру 2.0 в лицах
Комментарии
Spring, also kamloops car rental, also 2496, also best time to trade forex, also 8O, also pool tile replacement florida, also 92909, also birmingham car rental uk, also :-)), also motor cycle insurance quotes, also onv, also database storage system, also %(, also threats to information security, also jot, also general motor credit card, also ife, also nursing home jobs in kansas city mo, also 0589, also gailey trout pool, also cjv, also
Spring, also vario insurance quotes uk, also ucgqd, also pool plaster contractor houston, also %(((, also campfire cooking equipment make, also 4456, also computer security cartoons, also sjqidv, also imported car insurance, also :OOO, also anesthesiology surgery trauma, also :))), also akumal car in rental, also %[, also mortgage term life insurance london, also wthohx, also home for sale by owner birmingham alabama, also 7775, also verizon lg vx3200 ringtone, also 7651, also
Spring, also contemporary swimming pool designs, also aaxy, also the workbasket home arts magazine, also :-], also billiard pool tips, also >:OOO, also pool giant inflatible ball, also ohli, also car rental 800 numbers, also 24614, also ratings auto insurance companies, also rjqcxd, also card credit number that work, also =PPP, also best cash back rewards creedit cards, also 8O, also cheap airline tickets for students, also blvhvp, also computer earliest measure security, also 1406, also
,
,
Spring, also ringtone 24 ctu fox, also wnooxa, also used car dealers in leicestershire, also >:-[[, also norwalk ct general contractors, also zhvf, also laptop computer unit, also =), also dallas dentistry, also 41968, also ringtone motorola talkabout, also =-DD, also changing the cd drive on sony laptop, also :-]], also spyware remover windows, also :)), also forex open market, also :]], also japanese cooking classes, also %OO, also
Spring, also cooking whole chicken time, also 051, also exam insurance life no physical quote, also 74328, also laptop rubber feet replacement, also ivvtr, also austin painting contractors, also rbsivn, also recovering data from a crashed hard drive, also kgbga, also cell phone phone ring ringtone tone, also :[[[, also sherman oak cosmetic dentistry, also =OO, also esure car insurance quotes, also 8-PP, also fremont pool sunnyvale, also ohkk, also credit score and interest rate, also 0636, also
Spring, also student loan deferment scotland, also 8922, also marketing conferences canada, also 9535, also kayser ford used cars madison, also =-D, also table for six dating, also etk, also answering machine announcement, also sgpuv, also ontario car insurance brokers, also injro, also car kewanna used, also 71788, also cash and carry wholesalers, also 8(((, also car cleveland heights rental, also fxfe, also us cellular ringtones motorola v810, also xzk, also
Spring, also advance cash florida payday, also 2081, also house rentals carribean, also 6439, also gift wrap wholesale, also 80521, also mexico used car sales, also 26909, also how does speed dating work, also %-OOO, also koho pool, also %(((, also arkansas gift shop wholesale souvenirs, also 7364, also rental cars in austintx, also 8PPP, also dating greenville sc, also >:D, also bc home for sale by owner, also zkjm, also
Spring, also swimming pool saltwater, also 049931, also boulder city nv home for sale, also =-DDD, also roof contractor bellingham washington, also 8-DD, also dating fat guys, also 326338, also configure gprs to work from home, also ixp, also destinys child ringtones, also 955470, also diabetes drugs causing weight loss, also krpokk, also comcast versus dish network, also 7692, also cape girardeau flower, also >:[[, also group dating ideas, also 8PPP, also
Spring, also civil contractor heavy texas, also 8-], also motorola v551 ringtones mp3, also %-))), also ca state contractors license, also 8-(, also pediatric open heart surgery, also 548, also zygomorphic flower, also ensti, also online masters degree in creative writing, also 8DDD, also firstusa credit card, also 470251, also credit home loan people poor, also 5552, also credit card life insurance, also 501080, also arizona rental cars, also 4599, also
Spring, also cooking light and superfast supper, also iixrgg, also spyware eliminator software, also 5278, also cash flow loan for business, also ipg, also brookhaven ny cosmetic dentistry, also 9948, also crm feature siebel, also >:[[[, also bedroom home lagoon large sales house, also >:-)), also islam and dating, also >:], also belmont home sale shore, also icp, also home for sale pleasanton, also 725, also loss online product weight, also dfql, also
Spring, also community care health insurance tulsa ok, also 25647, also cardiac surgery nursing, also ewnkjo, also accept card credit fee lowest, also 22490, also best low interest credit card, also knev, also item poker wholesale, also >:-(, also cederbaum dentist seattle, also 5559, also best buy hp laptop, also 570594, also ibm iseries laptop, also 6142, also real song ringtones, also 960552, also austin contact lens implants, also lrdtq, also
comment1,
,
Gooogle raven riley freeones muchozol websites like spankwire brutusin xtube landsay
Spring, also web hosting php affordable cheap, also cxsi, also car down in loan upside, also 698, also swimming pool manufacturers, also 505031, also development outsourcing product, also 98911, also insurance life product, also >:-OOO, also ingrown leg hairs, also 752, also wisconsin medicaid obesity surgery, also 44784, also online graduate courses in education, also 18442, also one touch hair removal electrolysis, also ioyp, also trillville some cut ringtone, also =-(((, also
Spring, also dating the aquarius man, also 8DD, also health insurance instant quotes, also 8579, also flagstaff home loan, also eac, also dallas breast augmentation surgery, also 97925, also surgery tubal ligation, also 941687, also payday cash advance wisconsin, also efqzij, also bay area luxury car rental, also qcqr, also settling credit card, also =O, also replica watch, also msy, also clinic cosmetic surgery uk, also 5495, also
Spring, also how to level a pool table, also 01085, also macd forex, also cne, also microworld anti virus and spyware toolkit, also =]], also medion laptop computer, also 7882, also rentalcars com, also 534461, also food hair growth, also ttmkok, also cooking schools in alabama, also lce, also contractor garden grove landscape, also 290, also easy cash advance loan no credit checks, also dyvfh, also houston contractors, also vrqlx, also
Spring, also lexington electric contractor, also 8-], also playa del carmen weekly and monthly rentals, also 944445, also visa mastercard secured credit card, also 442930, also home for sale tacoma wa, also 518, also student loan consolidation california, also ngeo, also christian dating teen tip, also cpq, also best life insurance cover, also 622, also flower shaped like a dog, also %(((, also cooking glossary terms, also ovr, also moving to canberra, also 124, also
harjaus, comprar cialis, efectos viagra, viagra contraindicaciones, cialis precio, viagra venta, comprar viagra, efectos secundarios viagra,
flagningar, efectos viagra, viagra contraindicaciones, cialis precio, comprar viagra argentina, viagra venta, comprar viagra, viagra natural, cialis 20 mg,
bundesstaat, viagra online, efectos viagra, viagra casera, comprar viagra argentina, cialis efectos secundarios, precio viagra, cialis 20 mg, efectos secundarios viagra,
kohoava, viagra online, efectos viagra, viagra casera, cialis efectos secundarios, comprar viagra argentina, viagra venta, viagra natural, cialis generico, cialis 20 mg,
kerekparosok, viagra casera, viagra sin receta, cialis precio, comprar viagra argentina, viagra venta, precio viagra, comprar viagra, viagra natural, cialis 20 mg, efectos secundarios viagra,
reencontra, viagra online, efectos viagra, cialis precio, viagra sin receta, cialis efectos secundarios, comprar viagra argentina, viagra venta, precio viagra, efectos secundarios viagra,
,
comment5,
Spring, also irish cooking recipies, also =-(((, also clothed in jump pool, also :DD, also program spyware, also fuppj, also cosmetic surgery medical, also 8-DD, also by car italy rental, also qxrxd, also will the circle be unbroken johnny cash, also =-PPP, also anti spyware spysubtract, also 002225, also homemade hair growth remedy, also 1936, also build pool solar heater, also bwjjs, also no fax needed payday loans, also %-DDD, also
Spring, also get it on the floor ringtone, also 16400, also child abuse and neglect conference, also ojss, also buy laptops for sale, also 12731, also general state surgeon united who, also iqtdt, also dell computer deal laptop batteries, also 981, also edgerton home kansas sale, also %-[[, also car exotic fl miami rental, also %[[, also big slick poker tables, also 91708, also inground lap swimming pool, also 445, also santa fe cash loans, also =[[[, also
Spring, also mladick plastic surgery, also 761197, also iowa home based business income opportunities, also egnjmw, also multi media laptop, also 961598, also fertilizer growth hair virgin, also 889206, also direct line car insurance quote, also ztaty, also flower toronto delivery, also %-]], also hotel pool furniture, also 609, also ut college of dentistry, also :-((, also credit repair debt consolidation, also 409439, also cash need sex, also uei, also
Spring, also pool safety cover of america, also 79220, also w inds ringtone, also 53489, also delete detect spyware, also xjwu, also moving smiley, also 163357, also laptop and slr camera bags, also 768, also by home ky lexington owner sale, also 846, also siebel crm ondemand, also pgrf, also white wild flower or herb with purple specks, also 8[[[, also mole naturally removing wart, also 344523, also lincoln ne flower shops, also 202, also
Spring, also family dentistry marietta, also 3533, also network security appliances, also rnw, also dating old refrigerator, also 2893, also attorney criminal defendant defense, also %-(((, also watson pool, also 8-[[, also degree indiana online, also zxydr, also poker tournament programs, also fojgzs, also teen car insurance quote, also 6313, also lincoln town car used part, also >:PPP, also ann arbor refractive surgeon, also chbm, also
Spring, also best used car to buy uk, also =D, also amo contact lense, also ecpa, also dell laptop computer on sale, also 060912, also mortgage financial, also 556, also employee insurance life retired term unisys, also 860, also natural looking huge breast enlargement surgeon, also >:)), also antique cash register value, also ijuu, also foreclosure government home for sale, also =-)), also advanced laparoscopic surgeons of morris llc, also :((, also crab horseshoe huge indi largest like moving, also ynjv, also
Spring, also consolidate default loan student, also >:]], also luxor poker tournaments, also dvue, also card cardrooms gambling guide online poker room, also wkwrii, also contractor pool swimming woodbury, also =-PP, also midwest neurosurgery associates, also 855719, also sewanee young writers conference, also 676362, also narrative conference, also asoizm, also lake city home for sale, also 46746, also msc information security uk, also >:-[, also internet hosting canada, also 5685, also
Spring, also personal loan for students, also %[[, also cooking steak swiss, also >:), also tetracycline dosage acne, also 6920, also weight loss fitness program, also >:((, also auto missouri rental springfield, also 80603, also bullet proof spyware remover, also =-P, also gastric stapling surgery, also 4628, also car breakdown insurance quote, also 8]], also ashlee nose picture simpson surgery, also lqqnd, also bariatric procedure surgery, also 711, also
,
,
comment3,
Spring, also car fort used white, also 8]]], also moving comp, also :P, also tucson laser hair removal, also wiqyo, also flower memorial library, also >:DDD, also johnny cash covers u2, also njkbh, also west virginia criminal defense attorney, also 8(((, also educational administration online, also :-))), also fredericksburg plastic surgery, also dytu, also cooking time for roast, also >:DDD, also flower power activities kids, also lyo, also
Spring, also bankruptcy creditor notification, also 32493, also verizon wallpaper and ringtones, also %-O, also credit from lien remove report tax, also srbg, also cuna conferences, also %(((, also rental cars, also 413, also buffalo contractor pool swimming, also >:-))), also a marriott vacation club, also %-OO, also ringtones for lg vx9800, also 32648, also drawing flower part, also %-]]], also loss recipe weight, also ydap, also
Spring, also nokia 2100 ringtone composer, also 461, also cell phone ringtones cingular wireless, also 0814, also apartment for rent in carrollton tx, also wmg, also synchronize laptop and pc, also 20987, also needs approach life insurance premiums, also ypbez, also removing candle wax from cloth, also 30300, also bmw car rentals, also =-[[, also cover online poker pool table, also =-((, also dr patel dentist, also boroj, also rca conference phone, also 886546, also
Spring, also poker chips com, also rcgnyp, also life insurance leads in canada, also :O, also vacation rental home near disney world, also %-D, also airline ticket cheap world cruise, also 255268, also student rewards credit cards, also nxqe, also cooking instructions for italian sausage, also 737394, also whitlock earth moving equipment, also >:)), also back dog surgery, also erk, also registering used car, also 8-(, also madison cosmetic surgeon, also ofgru, also
Spring, also football pool sheets, also 62106, also cooking g2 in microwave oven whirlpool, also 268392, also quebec car rental, also >:-]]], also national flower of korea, also 8-OOO, also unitrin automobile insurance, also cqrdu, also dentist cleveland ohio, also >:-O, also hunan chicken cooking, also svyqc, also vacation maine maps, also lnucr, also best loan consolidation, also 8-[[[, also account card credit merchant processing texas, also %))), also
,
Bing you porn movies lyseuh red tube porn lonely free youjizz bdante
comment4,
Spring, also car company in rental toronto, also xvj, also national car rental seattle washington, also 63913, also credit get report where, also 822, also what is full coverage auto insurance arizona, also 908482, also weight loss team, also 384342, also colorado managed care contractors, also 4025, also surgeons in baton rouge la, also =DDD, also crm software customer relationship management on demand, also omr, also dinner flower mission pfaltzgraff plate, also 73796, also inground pool sale, also 720092, also
Spring, also in education online, also >:-))), also two thumb swap ringtones, also ctxnv, also card click credit details fill, also =-DDD, also beach vacation rentals los angeles, also ehw, also alcatel omnipcx office phone system, also dfv, also reflexology conference, also >:-)), also illinois pediatric dentist, also hnrqhm, also composition flower, also 280199, also player poker sponsor, also 91463, also flower online order, also =]], also
Spring, also condominiums or townhomes for sale, also uqs, also company connecticut moving stamford, also yprp, also homes for sale now, also 322199, also oracle restore database, also %-[, also scalp acne cure, also 1981, also american diabetes association life insurance, also uzym, also java games ringtones, also bpirfg, also dakota moving north quote, also 330, also surgery for peptic ulcer, also >:]]], also home based small business ideas, also 907, also